Decentralised technologies create trust and transparency regarding data and can be used in an array of compelling applications. Ceteris experts help organisations identify and seize the potential.
Blockchain is a potent and versatile emerging technology that is only starting to live up to its billing. Best known for its use in cryptocurrency, blockchain—a distributed database that fosters trust and lowers transaction costs—has the potential to change how organisations operate. Already, the technology is used in a variety of business and public-sector applications, such as tracking and tracing items in supply chains, automating customs clearances, and facilitating financial transactions. And many more applications await development.
The challenge for organisations is threefold: understanding the technology, determining how blockchain can be molded to create value, and developing an approach that captures value early on, in order to fund the journey.
Our Approach to Blockchain
By removing intermediaries, automating processes, and creating trust and transparency when it comes to shared data, blockchain unlocks value. Capturing that value requires business model innovation, operational efficiency, risk management, and social impact. The possibilities are boundless—but before organisations can seize them, they need to answer some key questions:
- Should we create our own blockchain solution or work with existing solutions or players?
- If we build our own solution, will it require an ecosystem of other participants to succeed? If so, how do we ensure that enough value is shared to make the journey self-funding for everyone?
- How do we build and launch our solution? Specifically: What technology stack is needed? What features are critical to creating scale? How do we go to market?
These are not easy questions, especially when the technology itself is complex and unfamiliar ground for many leaders in business and the public sector. Ceteris not only helps organisations answer these questions but supports them through the full journey. We do so by distilling that journey into a unique and proven four-step process:
Blockchain Workshop
We typically launch our blockchain consulting efforts with an educational workshop, bringing together senior leaders and industry experts. Participants learn what blockchain technology is and—through relevant case studies—where it is useful. Together we start to identify industry opportunities and considerations relevant to your business.
Innovation Sprints
Participants take a closer look at the most promising opportunities and the best ways to engage in a blockchain strategy. We help organisations identify, prioritise, and evaluate potential use cases based on business value, risk, and difficulty. We also evaluate different approaches to execution: building in-house, leveraging third-party solutions, and joining existing consortia. Strategy teams and business unit leaders work together to develop an economic model and then an implementation plan for each major use case.
Development of a Blockchain Proof of Concept
The third phase tests and demonstrates the feasibility of a blockchain-based approach. We help organisations identify and evaluate the implementation platform and architecture best suited to the chosen use cases. Business unit leaders develop a blockchain concept that is tested for its market fit, likely customer acceptance, and competitive viability. Teams engage in rapid iterations—combining early customer testing with market research—to build solutions and pilot them quickly.
Blockchain Commercialisation
We work with business unit leaders to develop a blockchain solution, a detailed execution and ecosystem development strategy, and a rollout implementation plan and timeline. Our solution, though comprehensive, is an MVP—minimum viable product—version that is intended for rapid deployment, testing, and adjustment. We also adjust the to fit the organisation’s overall innovation strategy, provide robust go-to-market capabilities, and assist with customer onboarding and pricing.
Metaverse
Since its inception, the concept of metaverse has been gaining significant attention in the Web3 industry, and its building blocks can create value now. Our metaverse consultants help companies develop strategies and experiences that let them operate and interact with customers in transformative ways.
What is the metaverse? There’s no shortage of visions—or, for that matter, definitions. Most characterisations go big, depicting a massive virtual space where people can interact—and companies can do business—in ways that aren’t possible in the physical world. But perhaps a better way to look at the metaverse is to break it down by the technologies that fuel it, namely, AR/VR/MR, meta-worlds, and virtual assets.
As it’s still early days for combining all three, the metaverse is a work in progress. But each of these technologies is more mature and accessible than ever. And savvy companies aren’t waiting for the metaverse’s grand unveiling, choosing instead to zero in on how its components can transform their processes, interactions, and business models right now. Our metaverse consultants help clients not only create a metaverse strategy, but also build the actual products, applications, and experiences.
Our Metaverse Services
With the right metaverse strategy, companies can define their vision—and their path to value. But they also need to build the capabilities, the talent, and the applications that bring their metaverse vision to life. Our metaverse services provide a unique blend of strategic and technical expertise to help companies take a holistic, end-to-end approach to the metaverse.
Metaverse Strategy and Roadmap
We help companies identify their role in the metaverse and create a business case. Crucially, we also develop a roadmap that outlines the capabilities, talent, operating model, and initiatives necessary to achieve their vision.
Investment and M&A Target Search
Whether it’s to acquire new talent and capabilities or simply for investment purposes, metaverse M&A is gaining steam. We identify and evaluate targets, analyse investment themes, and conduct due diligence of—and for—metaverse companies.
Use Case Identification and Execution
We zero in on the most promising metaverse use cases, and then take them from prototype to at-scale deployment. Our team of metaverse consultants, which includes analytics experts and digital transformation specialists from Ceteris, design, build, and launch cutting-edge metaverse experiences.
Metaverse Infrastructure Enablement
Because building and scaling metaverse products requires the right technical infrastructure, we assess companies’ current capabilities, identify critical infrastructure and capabilities, and create a blueprint for end-to-end enablement.
How to Enter the Metaverse: Applications for Companies and Consumers
Metaverse business opportunities are typically centered around three areas: next-generation customer experiences; employee collaboration, learning, and engagement; and augmented operations. While many companies are surprised to discover just how wide ranging the applications can be, across industries, forward-looking companies are making metaverse investments—and seeing them pay off:
